Adult Site Sued for "History Sniffing".(Reprint)

Reprinted with permission from FindLaw.com

The Internet certainly serves up interesting legal cases. A recent one involves a lawsuit filed against an adult Web site called YouPorn for allegedly running afoul of computer crime and consumer protection laws by virtue of a data collection practice referred to as "history sniffing."

Two California residents, in their Los Angeles federal lawsuit, claim that YouPorn, via history sniffing, improperly has been harvesting information about Web sites that the residents and others have visited.

History sniffing, according to published reports, depends on Internet browsers that show Web links in different colors if users have visited the links previously or not. And by implementing certain code within users' Web browsers, a company such as YouPorn can determine if certain sites have been visited. As a result, a profile of sites visited by a particular user can be created without the user's knowledge.

The plaintiffs in the YouPorn case seek class action status on behalf of others similarly situated, damages and injunctive relief.

David Vladeck, the Director of the Federal Trade Commission's bureau of consumer protection, reportedly took issue with the practice of history sniffing in a recent speech, stating that it deliberately bypasses the technique of deleting cookies - the most common technique used by Internet users to thwart tracking of them. Mr. Vladeck reportedly has strongly suggested to Web browser providers that they should come up with technical remedies in this area. Apparently, certain browsers are more vulnerable than others.

As much as people may want to roam free and unwatched on the Internet, the YouPorn case and history sniffing show that we leave our footprints in the digital sand as we move from site to site. If technical measures cannot solve the problem of tracking without consent, greater regulation and increasing lawsuits could follow.

Eric J. Sinrod is a partner in the San Francisco office of Duane Morris. His focus includes information technology and intellectual-property disputes. This column is prepared and published for informational purposes only, and it should not be construed as legal advice. The views expressed in this column are those of the author and do not necessarily reflect the views of the author's law firm or its individual partners

This article is for general information and does not include full legal analysis of the matters presented. It should not be construed or relied upon as legal advice or legal opinion on any specific facts or circumstances. The description of the results of any specific case or transaction contained herein does not mean or suggest that similar results can or could be obtained in any other matter. Each legal matter should be considered to be unique and subject to varying results. The invitation to contact the authors or attorneys in our firm is not a solicitation to provide professional services and should not be construed as a statement as to any availability to perform legal services in any jurisdiction in which such attorney is not permitted to practice.

Duane Morris LLP, a full-service law firm with more than 700 attorneys in 24 offices in the United States and internationally, offers innovative solutions to the legal and business challenges presented by today's evolving global markets.

Mr Eric Sinrod

Duane Morris LLP

30 South 17th Street

Philadelphia

19103-4196

UNITED STATES

E-mail: solutions@duanemorris.com

URL: www.duanemorris.com

Click Here for related articles

(c) Mondaq Ltd, 2011 - Tel. +44 (0)20 8544 8300 - http://www.mondaq.com