Catholic Health Now Using VMS InSight 3.

Western New York Healthcare Provider Using Tool To Better Listen To Community

NEW YORK -- VMS, the world leader in integrated media intelligence solutions, announced today that Catholic Health, Buffalo, N.Y. had signed a long-term contract with VMS to use its InSight 3TM media monitoring and analytics software.

VMS's InSight 3 program provides users unique data mining and visualization tools, and enhanced content search features that ensure they can easily and efficiently manage, analyze, and understand data from all 210 of the nation's broadcast markets, top 50 radio markets, print, Internet, social media including Twitter and Facebook and web print. Its self-serve format allows customers to enjoy the level of detail they need, from simple text transcripts to real-time QuickView videos of broadcast excerpts, at a flat fee with no additional per-hit charges.

Catholic Health cited the unique data mining capabilities and the comprehensive real-time content InSight 3 delivers across all major media outlets as two of the key reasons for selecting VMS for the hospital system's needs.

Founded in 1998 under four religious sponsors, Catholic Health is a non-profit healthcare system that provides care to Western new Yorkers across a network of hospitals, primary care centers, imaging centers and several other community ministries.

"The media world has become extremely fast and complex, literally moving at light speed," said Dennis McCarthy, vice president of Public Relations for Catholic Health. "This new capability gives us the tools to better understand media-based messages quickly, which is critical to our ability to communicate effectively."

"Catholic Health has shown itself to be extremely responsive to the community it serves," David Stephens, president of VMS, said, "and we're glad our InSight 3 tool will help them in their mission of listening to and responding to their clients' needs. We're pleased to be able to provide them valuable media monitoring in real-time, so they can quickly measure and respond to any information that's put out about their services."

About Catholic Health

One of the largest providers of health care in Western New York. Catholic Health's 8,400 associates and 1,400 physicians are part of a healing ministry dating back more than 160 years. Catholic Health provides health care to nearly half a million Western New Yorkers across a network of three hospitals on four sites, including: Mercy Hospital of Buffalo, Kenmore Mercy Hospital , Sisters of Charity Hospital and its St. Joseph Campus. The system operates 11 primary care centers, nine diagnostic and treatment centers, two free-standing surgery centers, five long term care facilities, two adult homes, home care agencies, counseling services, social service and behavioral health programs.

Among others, its facilities are known for excellence in cardiac care, stroke care, women's services, cancer services, bariatric surgery, vascular surgery, rehabilitation and orthopedic services. Catholic Health integrates advanced technology in a tradition of medical excellence and compassionate care in its mission to Western New York. Catholic Health is one of the nation's Top 100 Integrated Health Networks, as designated by SDI Health and one of the top 20 integrated networks in the Northeast.

About VMS

VMS is the world leader for integrated media intelligence solutions that bring together news and advertising monitoring across all media - internet, social media, blogs, broadcast, radio, print, and outdoor. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools.

VMS has the most powerful web-based media tracking and management platform. Through its VMS InSight(TM) 3 platform, users can quickly and easily search, compile and analyze media coverage across all media as well as allow users to perform all their day-to-day PR activities. InSight 3 provides essential measurement data including audience totals, tonality and media values.

VMS provides access to the largest continually updated advertising database in the world with over six million ads and commercials through the market leading AdSight(TM) platform. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.