The summer digital music season kicks off in May when Heineken USA and RealNetworks(R), Inc. team up to deliver free music downloads. Beginning May 1, every specially marked 12-pack of Heineken will include a unique code redeemable for two free music downloads from RealNetworks' RealPlayer Music Store. Heineken is supporting the effort with a comprehensive marketing program, including national TV, print, radio, online, on-package, in-store, and on-premise promotion, timed to coincide with availability of the specially-marked 12-packs in U.S. stores. The Heineken USA/RealNetworks relationship marks the first major sponsorship of a digital music service by the nation's largest beer importer.
Consumers can redeem their free downloads through the RealPlayer Music Store, which is integrated into RealPlayer 10, the latest media player from RealNetworks. RealPlayer 10 makes it easy for digital music fans to find, play and manage all the digital media on the Web -- including the ability to play content in every major audio and video format.
"We view this promotion as an extension of our overall music platform for the brand, and we are delighted to partner with RealNetworks to bring this innovative initiative to life," said Steve Davis, SVP, Marketing for Heineken USA. "Just as Heineken fans have come to expect the highest quality beer, so too can music fans expect to enjoy the highest quality digital music when they redeem their free music downloads."
"Heineken's tremendous brand, marketing savvy and deep commitment to the music industry make it the ideal partner for giving music fans a fun new reason to try digital music," said Adam Selipsky, vice president of marketing, RealNetworks. "The Heineken promotion rewards consumers for downloading responsibly, and makes it easier than ever to experience the great quality and wide variety of music available in the RealPlayer Music Store."
The RealPlayer Music Store features more than 5,000 songs in the highest quality of any download store: 192 kbps RealAudio(R) with AAC. The store is part of RealPlayer 10, which is available for free download at http://www.real.com/.
Heineken USA Inc., the nation's largest beer importer, is a subsidiary of Heineken N.V. (Netherlands), which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Special Dark; Amstel Light, the largest-selling imported light beer brand; and Buckler non-alcoholic brew.
About RealNetworks, Inc.
RealNetworks, Inc. is the leading creator of digital media services and software including the award-winning Rhapsody Internet jukebox service and RealPlayer 10, the first product to integrate finding, organizing, buying, playing and managing digital audio and video in a single product. Consumers can access and experience audio/video programming and download RealNetworks' consumer software at http://www.real.com/ . Broadcasters, network operators, media companies and enterprises use RealNetworks' products and services to create and deliver digital media to PCs, mobile phones and consumer electronics devices. RealNetworks' systems and corporate information is located at http://www.realnetworks.com/ .
NOTE: RealNetworks, RealAudio, RealPlayer and Rhapsody are trademarks or registered trademarks of RealNetworks, Inc. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.
CONTACT: Marvin Mack or Anu Rao, anu.rao@us.grayling.com, both of Grayling USA, +1-212-686-5300, ext. 307, for Heineken (ad/promo/marketing support for Downloads campaign); or Matt Graves of RealNetworks, +1-415-934-2159, or mgraves@real.com
Web site: http://www.realnetworks.com/
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