Wired and AMD Team to Launch 'Make a Scene' at CES.

Wired has teamed up with Advanced Micro Devices (AMD) to launch the "Make a Scene" initiative at this year's Consumer Electronics Show (CES) in Las Vegas.

The Company said AMD, a technology company known for delivering vivid digital experiences; and, Wired, a magazine focused on innovation and design, have collaborated for the "Make a Scene" initiative at CES. Together they will transform the Grand Lobby of the Las Vegas Convention Center into a visually immersive experience where visitors can test and tinker with the latest products from AMD and the Wired Store in NYC.

"We're thrilled to be working with a company like AMD that shares Wired's enthusiasm for innovation and cutting-edge of technology," says Howard Mittman, VP & Publisher of Wired. "The Grand Lobby will be the place to record your CES experience by making a movie, designing a magazine cover and sharing those creations with friends in a fun, engaging way."

"Wired and AMD have a shared appreciation for innovative products that cause people to stop and rethink what is possible - with a focus on delivering tomorrow's technology today," said Nigel Dessau, chief marketing officer, AMD. "This shared vision made collaborating with Wired a natural fit and the "Make a Scene" showcase the perfect venue to bring the revolutionary AMD Fusion Accelerated Processing Unit (APU) to life."

Highlights of the "Make a Scene" campaign from Wired and AMD, as described by the Company, include:

Experience the latest AMD-enabled technologies including next-generation Internet, facial recognition, AMD Eyefinity multi-display gaming, and stereo 3D entertainment - with or without glasses.

Test the hottest products from the Wired Store in NYC including: Transforming Uno Motorcycle, Panasonic 3D camcorder, Withings Wifi Scale, Native Union Moshi Moshi Pop Phones, Davone Ray Speakers, and the Herman Miller Sayl Chair.

Explore WIRED personas: Adventure Capitalist, Culturazzi, Digital Gentleman, Gadget Girl, Gastronaut, and Smarter Upstarter.

Produce and share a "Best of CES" movie.

Enter giveaways for prizes including an Xbox 360 with Kinect, an AMD-powered notebook for the top rated video entry of the day for the "Make a Scene" video contest and one grand prize of an HP all-in-one system with printer and digital camera bundle chosen at random out of all the "Make a Scene" contest entries submitted throughout the show. See official contest rules.

More information:

www.wired.com

www.amd.com

((Comments on this story may be sent to newsdesk@closeupmedia.com))