Green Bay Packers Base Case

Company: Green Bay Packers, Inc.

Headquarters: 1265 Lombardi Ave., Green Bay, WI 54304

Phone: (920) 496-5700

Business: Professional football team with three Super Bowl titles and 12 National Football League championships.

Director of Research and Development: Mike Eayrs

Financials (for year ended March 31, 2003): Revenue: $153 million; operating income: $23.2 million; net income: $15.5 million. Figures for 2004 to be released in July.

Challenge: …